An annual film festival showcasing original short-form films by the latest and greatest filmmakers in Vancouver, produced by the non-profit Vancouver Asian Film Festival.
Film Festival. 2024.
Roles: Editor, Sound Editor
Director: Vancouver Asian Film Festival
Deliverables: x2 Promotional Teasers, x4 Full-Length Interviews, x24 Awards Ceremony Clips
The Assignment: Edit a compelling promotional campaign advertising the MAMM 19 festival, and design and execute the look and pacing of the gala screening and awards ceremony.
FROM THE EDITING ROOM
The MAMM 19 festival project was a chance to shape and elevate a brand identity, with an entire community as live witnesses.
My work on this event was the culmination of three years of participation with a nonprofit organization. Over the course of working on five film festivals between 2021-2023, the role of 'Festival Editor' grew to encompass marketing campaigns, an interview series, and a level of authority over the creative direction of gala and awards ceremonies. The brunt of that experience was applied here - this festival had a laundry list of deliverables.
As my footage, I received 16 short films made specifically for the festival and was freed up to use them, as I saw fit. Anticipation would build, and the festival sold through its tickets in four days.