Promotional Campaign. 2024.
Roles: Editor, Sound Mixer
Director: Billy Yang
Deliverables: x11 Vertical Reels, x4 Horizontal Reels, x1 4min BTS Film
A promotional campaign featuring a brand-new collection of running gear, juxtaposed against the natural beauty of Mongolia.
Brief: Craft a series of videos that highlight the JANJI 2024 Fall Collection, while using the stunning landscapes of Mongolia to instil a sense of adventure in the audience.
FROM THE EDITING ROOM
This was a big edit; the most extensive promotional campaign I'd yet edited for an established brand.
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Across the 12 primary deliverables, the only thematic consistencies were the obvious tentpoles: running gear, and Mongolia. The pacing and mood of each video could range from upbeat and energetic to pensive and atmospheric. Each required its own bespoke touch.
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Working in vertical wasn't unfamiliar to me, but this project challenged me to maximize its potential; multi-image overlays helped to maintain momentum, and the tall, narrow framing emphasized Mongolia's stacked layers of river-field-mountains.
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All edits were accomplished based on one-line briefs from Janji, and accommodated multiple feedback loops. ​
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